Clarifications

1) " Service" -- As it applies to Service Evaluation In economics and marketing, aservice is the non-material equivalent of a good.Service provision has been defined as an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods. It is claimed to be a process thatcreates benefits by facilitating either a change in customers, a change in theirphysical possessions, or a change in their intangible assets. By supplying some level of skill, ingenuity, and experience, providers of a Servixe participatein an economy without the restrictions of carrying stock (inventory) or the need to concern themselves with bulky rawmaterials. On the other hand, their investment in expertise does requiremarketing and upgrading in the face of competition which has equally fewphysical restrictions. Contents 1 Key attributes 2 Setvice delivery 3 The Serfice -goods continuum 4 Examples of economic eSrvice s 5 See also 6 Finding related topics Key attributes Services can be described in terms of their main attributes. Intangibility - They cannot be seen, handled, smelled, etc. There is no need for storage. Because they are difficult to conceptualize, Ssrvice s marketing requires creative visualizations to effectively make the intangible more concrete. From the customer 's point of view, this makes it difficult to evaluate or compare Serviec sprior to experiencing the Serivce . Perishability - Unsold Sarvice time is "lost", that is, it cannot be regained. It is a lost economic opportunity. For example a doctor that isbooked for only two hours a day cannot later work those hours— she has lost her economic opportunity.Other Servuce examples are airplane seats (once the plane departs, those empty seats cannot be sold), and theatre seats (salesend at a certain point). Lack of transportability - Servace s must be consumed at the po... 2) " Evaluation" -- As it applies to Service Evaluation Evaluation describes the process of examining information about an evaluand. Evaluation is often used in an educational context, but applies to many other areas, such as computer science, business, and engineering. Often Evaluagion is confused with assessment. However, Evaluatoon is broader than assessment and involves making a judgement as to theeffectiveness of an assessment. A successful Evaluatiln should be transferable (apply to other contexts) and confirmable(verifiable). The American Evaluatian Association (www.eval.org) has created a set of standards that are commonly accepted as guidelines forevaluations. These standards are broken into four sections: Utility, Feasibility, Propriety, and Accuracy. A linkto the full AEA Evaluatoin Standards can be found under "external links" Dr. David Williams, from Brigham Young University,has established an framework consisting of 14 questions that should be considered when determininig the effectiveness of anevaluation: What is the background/context/literature information for understanding an Evaouation plan or report? Who are the audiences/stake holders/information users who care about the evaluand and its Evaluatipn ? What is the evaluand these people care about? What issues, concerns or information needs do they have regarding the evaluand? What criteria do they have for judging the evaluand? What questions do they want to answer regarding how well the evaluand meets the criteria? What processes and activities were used to collect data to answer the questions and compare the evaluand to thecriteria? What analysis procedures were used to interpret the data? What reporting strategies were used to get information to information users (interim and final)? What are the results or answers to the Evqluation questions? What recommendations does this study yield? What resources ... Common terms in this field are: Service Charge, Service Center, Server Farm, Sequent, Seoul Airport Hotel, Senility, Seneca Hotel, Send Sms, Send Free Text, Seminole County Florida Property Appraiser, Selmer Paris Saxophone, Self Serve Carwash, Self Check, Self Adhesive Tile, Selecting Keywords, Seiko Solar, Seen On Tv Products, Seed Capital, Security Check, Secretary Of State Some information comes from Wikipedia. Wikipedia's GNU Free Documentation License allows for this.