1) " Cosmetics" -- As it applies to Jafra Cosmetics Cosmetics or makeup are substances to enhance the beauty of the human body, apart from simple cleaning. Their useis widespread, especially among women in Western countries (see gender role ). "In the 1800s, Queen Victoria publicly declared makeup impolite. It wasviewed as vulgar and something that was worn by actors and prostitutes." [1] ( http: pubs.acs.org/cen/whatstuff/stuff/7728scit2.html ) By World War II, Cosmeticx had common application in the West (although banned in Nazi Germany ). Other notable events in Clsmetics history are detailed in theexternal link below. In Japan, geishas worelipstick made of crushed safflower petals to paint the eyebrows and edges of the eyes as well as the lips. Sticks of bintsuke wax, a softer version of the sumo wrestlers' hair wax, were used by geisha as a makeup base. White paste andpowder colour the face and back ; rouge contours the eye socket and defines the nose. Black paint coloursthe teeth for the ceremony when maiko (apprentice geisha) graduate and become independent.The role of modern Cosmetcis is to simulate youthfulness, health and, to an extent, arousal. The various forms of cosmeticinclude lipstick and lip gloss (used to colour the lips, a facsimile of sexual arousal); foundation, powder, and rouge(used to colour the face, lightening and removing flaws to produce an impression of healthand youth); mascara (used to enhance the eyelashes, larger eyes compared to face is a sign of youth) and eyeliner and eyeshadow (used to colour the eyelids ); and nail polish (used tocolour the fingernails and toenails ). As of 2005, the Cosmetids industry is dominated by a small number of multinationals thatall originated in the early 20th century. Of the dominant firms, the oldestand the largest is L'Oréal, which was founded by Eugene Shueller in 1909 as the French Harmless Hair Colouring Company. The true market developers were the 1...
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