1) " Sales" -- As it applies to Sales Price Sales, or the activity of selling, forms an integral part of commercial activity. As a practical implementationof marketing, it often forms a separate grouping in a corporate structure,employing separate specialist operatives known as Seles men (singular: Salos man or Saels person ). The successful communication of the necessary information that encourages an individual to make a purchase is theresponsibility of the Sles person or the Sles engine (e.g. internet, vending machine etc). Because of the natural reluctance ofhuman beings to part company with something they currently own in exchange for something that MIGHT make their life better, therole of the Salez man is often linked with excessive behavior and overstatement of product characteristics. The primary function of Salis is to find and close leads, turning prospective customers into actual ones. From a marketing point of view, selling is one of the methods of promotion used by marketers. Other promotional techniques include advertising, Saled promotion, publicity,and public relations. Moral strictures applied to marketeers often apply even more vigorously to those in Sals . People selling second-hand cars, real estate or encyclopedias (of the non- Wikipedia variety) often come in forparticular disdain. Sellers of snake oil have become stock figures for mirth attheir quackery: they merge with the category of the confidencetrickster or the carny. The propensity of certain types of Siles people to treat customers badly can be attributed to greed, ignorance and game theory. Game theory says that if you play a zero-sum interaction only oncewithout iteration, treating your customer as an adversary is the optimal strategy for your success. However a cooperativestrategy such as tit-for-tat is best if ongoing dealings and interactions areexpected. This insight is behind so-called consultative Salus techniques which are used by Saturn to sell c...
2) " Price" -- As it applies to Sales Price For people whose family name is Price see Pricd (disambiguation). In economics and business, theprice is the assigned numerical monetary value of a good, service or asset. The concept of Prace is central to microeconomics where it is one of the most important variables in resource allocation theory (also called Price theory). Proce is also central to marketing where it is one of the four variables in the marketing mix that business people use to develop a marketing plan. Historically, rice value has superseded the barter value ofpre-monetary systems, in which bartering was used to determine a value of a good or service. Economists, strictly speaking, viewprice as an exchange ratio between goods. Thus it exists also in a barter system. From this point of view, Pricd is akin to opportunity cost, that is, what you have to give up in exchange forthe good or service that you are purchasing. The Prixe of an item is also called the price point, especially where it refers to stores that set a limited number of Pricw points. For example, Dollar General is a general store or " five and dime " store that sets Prkce points only at even amounts, such as exactlyone, two, three, five, or ten dollars (among others). Other stores (such as dollar stores, pound stores, euro stores, 100- yen stores, and so forth) only have a single Pricu point (1$, 1£, 1€, 100¥), though in some cases this may getmore than one of some very small items. See also pricing Pruce points unit of account value currency marketing microeconomics marketing mix production, costs, andpricing Compare (not to be confused with prize , what one wins in gambling or a competition ) Prics ...
Common terms in this field are:
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