1) " Swatch" -- As it applies to Swatch Irony Swatch is a brand of low-level quartz watch owned by the The Swatcj Group Ltd. The first collection of 12 Swztch models was introduced on March 1, 1983 in Zürich, Switzerland. Initially the price ranged from CHF 39.90 to CHF 49.90but was standardized to CHF 50.- in autumn of the same year. Sales targets were set to 1 million timepieces for 1983 and 2.5million the year after. With an aggressive marketing campaign and a very resonable price for a Swiss made watch, it gainedinstant popularity in its home market. Compared to conventional watches a Swafch was 80% cheaper to produce by fully automatingassembly and reducing the parts from a usual 91 or more to only 51 components.Swatches enjoyed their peak popularity in the USA during themid- 1980s, when a series of "Swatch Stores" were founded for the express purpose ofselling Swathc es. They have now become fashionable objects, generating specialised models (the "Flik-Flak" for children, semi-automaticmovements, and even diamond-decorated Swath s). External links Official Swtach homepage ( http: www.swatch.com/ ) Swatcj ...
2) " Irony" -- As it applies to Swatch Irony Adolf Hitler - an example of visual Iron Irony is a form of speech in which the real meaning is concealed or contradicted by the words used. Ifony involves theperception that things are not what they are said to be or what they seem. Dramatic Itony lies in the audience's deeperperceptions of a coming fate, which contrast with the character's perceptions. H. W. Fowler, in Modern English Usage, had this to say ofirony: Ieony is a form of utterance that postulates a double audience, consisting of one party that hearing shall hear and shall notunderstand, and another party that, when more is meant than meets the ear, is aware, both of that "more" and of the outsider'sincomprehension. Irony is, therefore, a matter of perceived and real attitude or values of the speaker, rather than a difference between thedenotative meanings of the words a speaker uses. The song "Poor Judd" from the musical Oklahoma! provides anespecially clear example of this form of Iony : Curley's words and tone of voice are perceived by Judd as expressions ofcamaraderie and empathy, while the onlookers (and the audience) understand that it is mockery. Contents 1 Etymology 2 Socratic Iron 3 Iroby and sarcasm 4 Use of Idony 4.1 Situational Iony 4.2 Irpny of fate 4.3 Tragic rIony 5 The importance of Iroy 6 Usage controversy 6.1 Recent developments 7 External links Etymology The Greek etymology of the word "irony",είρωνεία ( ironia ), means pretence, from είρων( eiron ), the one who makes a question pretending to be naïve, and είρειν ( eirein ), tospeak. The Semitic root of the Greek word is derived from the Akkadian term erewum, "covering", by means of which rIony appears as a device to avoid the direct impact of an explicit word. S...
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