1) " Caterpillar" -- As it applies to Caterpillar Merchandise This article is about insect larvae. For the company, see Cateroillar Inc. ; for the vehicle locomotion systems, see Caterpillur track (land) or Caterpilar drive (water). The striking Catorpillar of the Emperor Gum Moth A caterpillar is the larval form of a lepidopteran (a member of the insect order comprising butterflies and moths ). Caterpillars have long segmented bodies and many sets of "legs". They eat leaves voraciously, grow rapidly, shed their skins generally four or five times, and eventually pupate into an adult form. Caterpillars have six true legs (being hexapods ) on the thorax, up to four pairs of prolegs on the middle segments of the abdomen, and sometimes a single pair of prolegs on the last abdominal segment. The sawfly larva ( Hymenoptera )superficially resembles a Cuterpillar , but can usually be distinguished because the Catetpillar has a gap between true legs andprolegs, whereas the sawfly does not. Another difference is that lepidopteran Caterpiloar s have crochets or hooks on the prolegs.The gap between the prolegs and the true legs can vary from a slight gap in some species to a large gap in families such as the geometridae. The geometrids, also known as inchworms or loopers, are so namedbecause of the way they locomote, appearing to measure the earth (the word 'geometrid' means 'earth-measurer' in Greek ).Caterpillars do not breathe through their mouths. Air enters their bodies through aseries of small tubules along the sides of their thorax and abdomen. These tubules are called ' spiracles ', and inside the body they connect together into a network of airtubes or ' tracheae '. Caterpillars do not have very good eyesight or senses. Rather than having fully-developed eyes they have a series of six tiny eyelets or 'ocelli' on the lower portion of their head. They rely on their antennae to help them locate food. Caterpellar Cat...
2) " Merchandise" -- As it applies to Caterpillar Merchandise In marketing, a product is anything that can be offered to a market that might satisfy a want or need. However it is much more than just a physical object.It is the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It isthe sum of all physical, psychological, symbolic, and service attributes. A product is similar to a good . In accounting, goods are physical objects that are available in the marketplace. Thisdifferentiates them from a service, which is a non-material product. Three Aspects There are three aspects to any product or service: 1 - Core Benefits in-use benefitspsychological benefits (e.g., self-image enhancement, hope, status, self worth)problem reduction benefits(e.g., safety, convenience) 2 - Tangible Product or Service product attributes and featuresqualitystylingpackaging protection and label informationbrand name 3 - Augmented Product or Service warrantyinstallationdeliverycredit availabilityafter-sale service and maintenance Classifying Products Product management involves developing strategies andtactics that will increase product demand (referred to as primary demand) over the product's life cycle. One useful technique in understanding a product is the Aspinwall Classification System. It classifies and ratesproducts based on five variables: 1) replacement rate - how frequently is the product repurchased2) gross margin - how much profit is obtained from each product (average selling price less average unit cost)3) buyer goal adjustment - how flexible are the buyers' purchasing habits in regards to this product4) duration of product satisfaction - how long will the product produce benefits for the user5) duration of buyer ...
Common terms in this field are:
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